#548 Matt Edelman: How Can Brands Win Gamified Consumers?

Matt Edelman is the CEO and president of Super League Enterprise and we spoke about how the gamified consumer mindset is reshaping marketing—and how his own path from Marvel and film production unexpectedly prepared him to run a public company. He describes producing a film as surprisingly close to running a business: “a film is like a mini company,” with budgets, contracts, marketing, distribution, and production all moving at once. When the pandemic eliminated the live-event foundation of t...