How consumer deposits drive full relationship banking

In an environment with higher-yielding options, how can banks compete for effectively for deposits? On the latest episode of the ABA Banking Journal Podcast — presented by Nexcess — Marc Womack, who leads the U.S. consumer deposits franchise at TD Bank, discusses his approach to maximizing data, customizing deposit offerings, developing valuable product bundles and using both physical and digital touchpoints to meet consumer needs. <span data-descript-pasteboard= "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