How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.If posting more of your life was the secret to growing your real estate brand, wouldn’t social media feel a whole lot easier by now?In this episode, I’m sitting back down with Haley Ingram, the CEO and founder of Coffee & Contracts, to unpack the pressure real estate agents feel to be everywhere online, constantly visible, and always sharing more. We’re talking about how to actually build a personal brand that attracts clients without feeling performative, exhausting, or like your entire life has to become content. Plus, we get into choosing the right platform for your season of business, the mistake most agents make with “personal” content, and how to create content that feels authentic while still growing your audience.So if you want to build a brand that stands out online without oversharing your entire life, hit play and let’s get into it.01:11 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community2:14 – The pressure agents feel to be on every social media platform4:19 – Why you should focus on one platform for 90 days before adding more5:26 – Choosing a medium that matches your interests and strengths7:31 – The importance of showing up where your sphere actually hangs out online11:17 – Deciding if you should keep personal and business accounts separate14:39 – Rethinking the 80/20 rule and making your business content more personalEPISODE LINKS:Connect with Haley: Website | InstagramOTHER EPISODES YOU’LL LOVE:🎙️Episode 15: How Real Estate Agents Can Stay Consistent on Social Media Without Spending Hours Online with Haley Ingram🎥 Watch the podcast on YouTube: https://youtu.be/Q338ThXffeA💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @thealyssastalker💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!