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by Ad Age
Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.
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Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses the impact of data ownership on future AI development, how to leverage greater transparency with ad tech partners and the meaning of a composable ad tech stack. Dig deeper on the topics mentioned in this week's episode: ~Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry ~Publicis-LiveRamp deal sparks agency scramble for alternatives ~How to lock in your ad tech stack before the Publicis-LiveRamp deal closes ~How to submit for the 2026 Healthcare Marketing Impact Awards ~Listen to Ad Age's Marketer's Brief podcast
The industry is transforming in real time as AI growth impacts workflows, output and career paths from one moment to the next. Industry leaders are continually refining uses of AI platforms, best practices for prompting and how to communicate new tech initiatives to teams. As Ad Age honors trailblazers in innovation with the 2026 Tech Power List, reporters and editors share their tips for where AI use can go right and wrong in marketing. This ICYMI roundup features Tech Reporter Asa Hiken, News Editor E.J. Schultz, Creativity Editor Tim Nudd, Influencer Reporter Gillian Follett and Senior Agency Reporter Lindsay Rittenhouse. They offer tips and tricks for topics ranging from consumers' primary AI fears to worst-case brand scenarios and the new talent pipeline conundrum. Listen to each episode in its entirety: ~Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken ~What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd ~Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli ~'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett ~Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse
The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationships. Ad Age reporters share advice on all of these topics, and more, in this special edition of Ad Age Insider, which surfaces critical insights for CMOs across recent episodes. This ICYMI roundup features Creativity Editor Tim Nudd, Reporter Erika Wheless, News Editor E.J. Schultz, Senior Reporter Brian Bonilla, Reporter Ewan Larkin and Executive Editor Judy Pollack. Together, they make the case for why the power of the idea is more important than ever in an AI-saturated market, what Gen Z brand loyalty actually requires from marketers and what questions every CMO should be asking their agency right now. Listen to each episode in its entirety: ~What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd ~Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless ~Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli ~How to win new business in 2026, with Brian Bonilla ~What are media rebates? Agency transparency in the hot seat, with Ewan Larkin ~How to win the Ad Age A-List, with Judann Pollack
Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z considers luxury from Coach, Louis Vuitton and Gucci to Nike, Adidas, Lululemon, Amazon and Target. She breaks down tactics brands are using to translate product quality into marketing, brand missteps that have been called out by young consumers and tips for building brand loyalty with Gen Z. Dig deeper on the topics mentioned in this week's episode: ~The data on how brands can build loyalty with Gen Z ~How brands have successfully implemented product quality messaging ~How rising gas prices are impacting brands ~Get tickets to Ad Age's Small Agency Conference ~Listen to Ad Age's Marketer's Brief podcast
Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and more. He discusses how factors from outcomes-based measurement to agentic AI buying tech and short-form video formats in streaming will play into negotiations. Plus, how CMOs can ensure transparency around principal media buying in dealmaking. Dig deeper on the topics mentioned in this week's episode: ~2026 TV Upfronts calendar ~What agentic AI means for upfront negotiations ~TV measurement changes impacting the upfront ~Magnite's agentic media buying test with Disney ~What to ask about media transparency and the upfront ~Apply for the Ad Age Mid-Size Brand Leaders award ~Listen to the Marketer's Brief podcast
Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by early-career hires. She digs into what skills recent grads need on their resume right now, the gap employers are finding in formal marketing education and how to stand out as the number of applicants far outweighs opportunities in the current market. Plus, data that shows why the ad industry isn't struggling as much as Wall Street thinks it is, and how the CEO-CMO relationship has evolved. Dig deeper on the topics mentioned in this week's episode: ~How agencies are reshaping junior-level roles and training in the AI era ~How to land a junior ad agency job—what leaders say works as roles change due to AI ~Listen to Ad Age Insider's 2025 episode on AI and entry-level roles to hear how much has changed ~Get tickets to Ad Age's Small Agency Conference ~Listen to Ad Age's Marketer's Brief podcast
Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential and a focus on exceptional craft, he reveals what CMOs need to know from the 2026 Ad Age Creativity Awards. And he shares a few close-calls that led to surprising prizes awarded by this year's juries. Plus, why brands like Ugg, Owala and Claude are gaining equity with Gen Z. And how to win Ad Age's new Mid Size Brand Leaders award. Dig deeper on the topics mentioned in this week's episode: ~See Ad Age's 2026 Creativity Award winners ~See Ad Age's 2026 A-List winners ~Listen to Ad Age's Marketer's Brief podcast
Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advice for developing a brand AI strategy as products develop, and reacts to a live test of how paid ads may influence organic chat results. Dig deeper on the topics mentioned in this week's episode: ~The state of ChatGPT ads post-launch ~Why ChatGPT's Instant Checkout faced challenges ~Lessons from OpenAI sunsetting Sora ~Listen: AI search strategy 101 ~Apply for Ad Age's Mid-Size Brand Leaders award ~Listen to the Marketer's Brief podcast
Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.
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