How to Create a Hero Product as an Entry Point | #625

Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer. There's a difference. A product can have excellent front-end economics and still be filling your database with people who buy once and never come back. The ROAS looks good. The CAC looks manageable. But six months later, the repeat purchase rate is telling a different story. The brands getting this right do three things differently. In this playbook, bas...