How Katarina Dahlin Built Her SEO Brand

In this episode, I sit down with Katarina Dahlin, SEO consultant and speaker, to talk about the real journey behind building a personal brand in SEO.Katarina shares how she started posting on LinkedIn, how personal branding led to speaking opportunities, job opportunities, friendships, and visibility in the SEO industry, but also how much fear, pressure, and self-doubt came with it.We talk about public speaking, saying yes before you feel ready, embarrassing yourself, learning from failure, and why the biggest opportunities often come when you are scared.Katarina also shares practical thoughts on AI search, brand visibility, and why businesses need to be mentioned beyond their own websites if they want to show up in AI results.This episode is for SEO consultants, freelancers, and marketers who want to build their brand, get visible, speak at events, and stop waiting until they feel “ready.”