Welcome to Agency Business.Maggie Malek, CEO of Crispin, joins Brian Wieser and Olivia Morley to discuss the Stagwell agency’s next chapter. She discusses the agency's history, and the 2023 combination of MMI, Crispin (then CPB), and Observatory. Maggie also discusses how Crispin is building around creative, media and social under one P&L, and how Crispin is balancing its creative roots with client demand for integrated media, social, and creator capabilities.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
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