#78: BarkleyOKRP's Katy Hornaday on creative leadership, PE backing and integration
Welcome to Agency Business.Katy Hornaday, CEO of independent, private-equity backed agency, BarkleyOKRP, joins Brian Wieser and Olivia Morley to discuss her path from creative leader to CEO, how the agency is using its PE backing to build and buy capabilities, and what it takes to make integration across creative, strategy, media and AI-enabled tools work inside the business.For more on the media side of BarkleyOKRP’s model, revisit Episode 22, with MissionOne Media president Sean Corcoran.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
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