AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Gemini, OpenAI, Anthropic

OpenAI Introduces Sponsored Agents: A New Advertising Model

September 28, 2026·13 min
Episode Description from the Publisher

In this episode, we explore OpenAI's innovative approach to advertising through Sponsored Agents, which allows users to interact with chatbots for product information directly within ChatGPT. This model redefines user engagement by reducing friction and enhancing the shopping experience, offering an alternative to traditional ads that draw users away from the platform.

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