Fur Is Out of Fashion. Is Wool Next?

PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting companies from Gucci to Net-a-Porter to go fur-free. Now that most top fashion brands have sworn off fur, is wool the next big target for animal welfare activists? PJ talks about why, thanks to LVMH, the fur fight isn't quite over, how he got brands to change their mind about fur, and what's next. CHAPTERS 00:00 Introduction 02:30 Why fur-free NYFW is historic 08:00 How Humane World actually changes brands' minds 18:30 Fur farming down 85% — the numbers 22:30 PETA vs. H&M: the wool protests 25:30 Is wool humane? Mulesing explained 46:30 Exotic skins: the next target 52:00 PJ's biggest lesson after 20 years Subscribe to the Back Row newsletter: https://www.backrow.net/subscribe Follow Back Row: @backrow · Follow Amy: @instamyodell Edited by Chrissi Harris. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices