What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers

In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI.   Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Chris Wood and AppsFlyer Chief Marketing Officer Ran Avrahamy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.   To access this report: https://cloud.insight.insiderintelligence.com/20260630-AppsFlyer-CustomReport_RegPageProgPro?utm_source=Podcast   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here:  https://www.emarketer.com/content/podcast-what-mobile-measurement-teaches-us-about-digital-transformation-behind-numbers   © 2026 EMARKETER   Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers. Built for business, made for fun. Atmosphere TV.   Click through URL: https://atms.tv/emarketer