The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

💡 What we cover: • Why most brands still misunderstand digital ecosystems  • The connection between performance marketing and customer data  • How AI is transforming agencies internally  • Why creative strategy matters more than ever in the AI era  • The shift from ROAS to profitability-focused marketing  • Why testing and scalability are critical for modern brands  • How agencies are adapting to faster client expectations This conversation is packed with practical insights for marketers, founders, agencies, and anyone navigating the rapidly changing digital landscape.    Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.