This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.0:00 - PR is dead0:40 - Edelman panel recap3:07 - YouTube golf tour launch7:00 - The embargo rant10:56 - Shopify's organic PR playbook13:22 - Alex Earle vs. Beyoncé18:16 - Michael Rubin's flag football spectacle24:20 - Shoptalk / Klaviyo Composer27:00 - Why brands are firing their agencies30:09 - Programmatic ad fraud exposed36:12 - Retro hardware / Brick auto-brickingAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org
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