'People are wild.' Sarah Longwell on our weird political contradictions

Focus groups are often a good way to pair political opinions with voters' identity and demographics in ways that polling can't. On Today's Show:Sarah Longwell, political strategist, CEO and publisher of The Bulwark, host of The Focus Group podcast and the author of How to Eat an Elephant: One Voter at a Time (St. Martin’s Press, 2026), talks about what she's learned from focus groups on building an opposition to MAGA Republicans. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.