We Hit $150M in 3 Years. No Debt. No Fake Gurus. Here's the Real Blueprint!

What does it actually take to build the 4th largest debt-free roofing platform in America in under 3 years — while everyone else is handing money to fake gurus at industry conferences?   In this episode of the Build It To Sell It Podcast, Lance sits down with LB Capital CEO Bill Rossell and COO Kelly Mesaris to pull back the curtain on $150M+ in retail sales, their 10th corporate partner, and the unfiltered truth about what it costs — emotionally, operationally, and personally — to build something that lasts. No fluff. No highlight reel. Just the real conversation happening behind the company.   ⏱️ CHAPTERS 00:00 — Intro: The LB Capital Story Nobody's Telling 02:59 — From Chaos to $150M: When You're Too Busy to See What You're Building 06:39 — The Real Weight of Leadership: Every Life in Your Hands 13:12 — "I'm Never Going Back": How Bill Turned Failure Into Fuel 18:00 — The Fake Guru Problem: Calling Out Industry Con Artists With Zero Receipts 23:05 — When Kelly Quit (And What Lance Said That Changed Everything) 28:00 — Focus Over Diversification: Why Aiming Small Is the Winning Play 33:00 — Service Titan: The Non-Negotiable CRM for Home Service Companies 38:00 — The Culture Code: No Yes-Men, Raw Truth, United Front 44:20 — "Pack Your Sh*t": The Fight That Made This Team Unbreakable 49:00 — Becoming the 4th Largest Debt-Free Roofing Platform in America 54:11 — Lance's Superpower: Surrounding Himself With the Right People 55:33 — The Best Day: Life-Altering Financial Payouts & What Success Really Means 59:00 — What's Next: Bill & Kelly Take Over the Podcast   🎟️ Build It To Sell It Conference → https://go.buildittosellit.com/2026 🎙️ Podcast → https://www.buildittosellit.com/podcasts/ 📱 Socials → @lancebachmann 🌐 Website → buildittosellit.com #roofingbusiness #roofingmarketing #businessgrowth #buildittosell #LBCapital #roofingsales #entrepreneurship #homeservicebusiness #businessexit #LanceBachmann