
Quotes from the episode: "Business doesn't care about your emotions. You just have to solve the problem." "The person that's best doing the plumbing is usually not the best person selling the plumbing." "The biggest thing is: know where your shutoff valve is to your home." What does a modern plumbing company look like, and what can HVAC and building-performance professionals learn from one? In this episode, Bill talks with Max Hicks, founder of Reliant Plumbing, about Max's path from entering the trades at 16 to building a plumbing service company with roughly 55 trucks across four Texas markets. Max shares lessons from more than two decades in the trade, including residential new construction, commercial work, union experience, and eventually business ownership. The conversation explores how technology has changed both plumbing and the business of running a service company. Max discusses the importance of CRM data, knowing your numbers, documenting processes, separating sales from installation when appropriate<span class
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