
What if architects stopped working for developers and started becoming developers themselves? Joshua Zinder of JZA+D and Chris Farnum of Studio Hillier explore how adding development to an architecture practice can unlock new revenue streams, greater creative agency, and long-term wealth creation. They share practical advice on evaluating opportunities, understanding pro formas, building trusted partnerships, managing risk, and leveraging the skills architects already have to take a seat at the ownership table. Whether you're a sole practitioner or firm leader, this conversation offers a roadmap for expanding your impact beyond traditional practice.
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Taking Calculated Risk and Promoting Transparency in Practice with Halie Chandler, AIA and Blake Daniels, AIA

Expanding the Value of Architecture beyond Traditional Practice with Brad Lukanic, AIA

Driving Business Performance through Integration and Sustainability with Wendy Rogers, FAIA

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