Business Daily

Can Route 66 towns survive on nostalgia?

September 27, 2026·18 min
Episode Description from the Publisher

We're heading west along America's famed Route 66. As the road celebrates its 100th birthday, Victoria Craig finds out whether the pull of neon-drenched nostalgia is still attracting visitors and whether new investment can secure the future of the towns that depend on it. Presenter/producer: Victoria CraigYou can email the team: businessdaily@bbc.co.uk(Photo: A sign celebrating 100 years of Route 66: Credit: Victoria Craig)

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