The Widow Who Ruled the Champagne World

Running a wine business in Napoleonic France wasn't easy. Constant wars meant naval blockades stopped you exporting your wares and invading armies might loot your cellars. But it was even harder for women - who were forbidden to run companies.    None of this stopped Barbe-Nicole Clicquot. When her husband died, she used a loophole that allowed widows to be entrepreneurs. Naming her Champagne brand after herself - Veuve Clicquot - the "Widow Clicquot" pioneered innovations in production and marketing that transformed the entire industry.      Write to us at businesshistory@pushkin.fmSee omnystudio.com/listener for privacy information.