Ep. 37 - How To Get Started Growing Your Personal Brand On LinkedIn

If you've been wanting to post on LinkedIn for months now, but something keeps stopping you - this episode is for you.This one's just me, sharing everything I learned growing my own following to 15k in about a year.I'm breaking down why LinkedIn is THE platform to bet on right now, the limiting beliefs that kept me small for way too long, how to actually get started from zero (even while you're still in your 9-5), and the exact system I built to post consistently without it taking over my life.If you've ever told yourself you'll start posting once you're more of an expert, or once you've got it all figured out - this episode is going to change that belief.WE COVER:Why LinkedIn is the single best platform to start on right nowThe two limiting beliefs keeping you from postingHow to get over "cringe mountain" and be seen tryingThe zero-to-one playbook: comments, topics, structure, cadenceWhy you should build your brand before you have a businessThe exact AI system I use to never run out of contentCHAPTERS:1:06 – Intro + welcome2:15 – Why LinkedIn is the platform to win on (the 1% stat)6:30 – The two limiting beliefs that held me back12:40 – Cringe mountain: the fear of being seen trying20:15 – Zero to one: how to actually get started30:50 – Cadence + finding your "expanders"37:20 – Build your brand while you're still employed42:00 – My exact AI content system49:30 – Start posting: your one takeawayMY LINKS:LinkedIn: https://www.linkedin.com/in/elliedewit/MOXIE: https://www.getmoxie.aiMOXIE IG: https://www.instagram.com/getmoxie.ai/Ellie IG: https://www.instagram.com/elliedewit_/EPISODE LINKS:Whisperflow (voice-to-text): https://wisprflow.ai