She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26
The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard and a 2026 CNBC Changemaker. Goldschmidt shares how she reinvented the Olympic sports organization through innovative partnerships, more high-profile events, and a broader lifestyle strategy. She also breaks down leadership lessons from elite sports and why she's bullish on the future of women's sports. Follow and listen to the “CNBC Changemakers and Power Players” podcast on Apple and Spotify. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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