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Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast: Daily Summaries Delivered
by Carli LeBlanc | Content Creator & Social Media Marketing Strategist
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social media Social media marketing tips that convert views into sales Productivity hacks for content batching and consistent posting Digital marketing, email funnels, and brand visibility Work-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Latest Episodes
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- Apr 28, 202645 min
69. Live Instagram Audit: Why Your Page Isn't Getting Clients
Send us Fan Mail Your Instagram page might be costing you clients — and you don't even know it. In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time — her bio, her content, her links, her highlights — and I break down exactly what's working, what's not, and how to fix it. If you're a service-based business owner and you've ever wondered why people are landing on your page but not reaching out, this episode...
- Apr 21, 202625 min
68. What Makes Content Convert and Why Most Business Owners Are Missing It
Send us Fan Mail You're posting consistently, your content looks good — so why isn't it converting? In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it, and the exact framework I use to create content with intention. This one is packed. Here's what we cover: The 5 reasons your content looks good but isn't convertingWhy "cute" content is actually hurting your businessMy 6-step content framework that actually ...
- Apr 14, 202653 min
67. How to Use Meta Ads to Grow Your Business with Jana Bishop
Send us Fan Mail If you've ever boosted a post and wondered why nothing happened — this episode is for you. I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping. Here's what we cover: The real difference between boosting a post and running ads through Me...
- Apr 7, 202634 min
66. What This Quarter Taught Me About Building a Business While Working Full-Time
Send us Fan Mail Q1 is DONE. And I'm not letting it pass without breaking it all the way down. In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2. Here's what we're getting into: A full breakdown of my Q1 goals — what I hit and what I missedThe strategies that actually moved the needle (and the ...
- Mar 31, 202652 min
65. How to Turn One-Time Clients Into Repeat Clients (Client Experience Systems That Actually Work)
Send us Fan Mail If you’re tired of constantly chasing new clients, this conversation is going to shift something for you. In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out. We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple...
- Mar 24, 202641 min
64. How to Use LinkedIn to Get Clients in 2026
Send us Fan Mail LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing. So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable. We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs be...
- Mar 17, 202628 min
63. How to Create Talking Head Content That Converts
Send us Fan Mail Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert. In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months. I’m sharing my content strategy for coming up with ideas, my talking heads ...
- Mar 10, 202642 min
62. Taxes for Side-HustlHers: How to Lower Your Tax Bill as a Side-HustlHer
Send us Fan Mail Taxes don’t have to be stressful — but you do need a plan. In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense. In this episode, you’ll learn: The difference between tax filing and tax strategyThe most missed deductionsHow W-4 withholdings can impact your tax bill What systems help you stay organized throughout the year.This ...
About Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5. Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout. Tune in for weekly episodes that cover: Content creation strategies for social media Social media marketing tips that convert views into sales Productivity hacks for content batching and consistent posting Digital marketing, email funnels, and brand visibility Work-life balance tips for building your business on the side If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation. Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
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