
From the daily choices that drain us (what to eat, what to wear, which tab to close), to the big existential questions we procrastinate on out of sheer overwhelm (Alice Griffin: “who am I”, etc.) we’ve never been more exhausted by our own decision‑making.This week, Alice Griffin and Jannah Anderson pull apart the paradox of choice in the age of infinite options: Elyse Myers’ viral video resurfacing as decision fatigue in action, maximisers vs satisficers (tag yourself), and what actually happens when we try to remove every friction from our lives. So which choices genuinely deserve our energy and where can we opt out? ☆ Flavour up your Dry July with Angostura Bitters. We’ll see you at the bar this month with a lemon lime n Angostura bitters in hand, our go-to non-alc choice (it’s a literal Aussie icon). ☆Elyse Myer’s video on outsmarting decision fatigueHow High Performers Overcome Decision Fatigue by Marlynn Wei, Psychology TodayDo You Suffer From Decision Fatigue? by John Tierney, New York TimesThe Paradox Of Choice by Barry SchwartzWhen Choice is Demotivating: Can One Desire Too Much of a Good Thing? by Sheena S. Iyengar and Mark R. Lepper, Journal of Personality and Social PsychologyThe Mom Who Runs A Household With AI Agents by Lane Brown, The Cut
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