CoStar News Hotels

Rockbridge CEO Jimmy Merkel is expanding the investment company in new ways

July 7, 2026·22 min
Episode Description from the Publisher

Private membership clubs are next for hospitality investment firm Rockbridge, according to CEO and co-founder Jimmy Merkel. Merkel shared details about the company's latest hotel acquisitions in Texas, plus his philosophy about hospitality and why independent luxury lifestyle hotels are exciting for investors.

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