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Sticky Notes with CJ Cawley and Jack Chitty: Daily Summaries Delivered
by Cj Cawley
Sticky Notes is the podcast hosted by CJ Cawley and Jack Chitty. Two brand designers sit down each week and unpack the reality of running a creative business. No fluff, no gatekeeping, no pretending they've got it all figured out. We talk about the wins, the failures, and everything in between. From niching (or not), finding clients, pricing your work, and building a brand… to creative blocks, self-doubt, and the messy side of freelancing that no one really shows.
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- 1 weeks ago1h 14m
What Is It REALLY Like To Run A Global Design Studio?
This week, we're back after a short break, catching up on everything that's happened.Jack opens up about losing confidence in his studio, comparing himself to other designers, and the difficult decision to walk away from the work and content that had made him successful. We also talk about why changing direction isn't failing, why your business should evolve as you do, and why sometimes you have to burn down what got you here to build what comes next.We get into:👉 Why comparing yourself to other designers can kill your creativity👉 The moment Jack realised his business no longer reflected who he was👉 Why changing direction in your freelance career is often the right move👉 How social media validation can stop you building the business you actually want👉 The importance of backing yourself instead of chasing what works for everyone else👉 Why the thing that got you here won't always get you where you want to go next👉 How to know when it's time to start again
- 1 weeks ago1h 3m
How Much Should I Charge for Creative Work?
This week, we tackle one of the most uncomfortable conversations in the creative industry: money.How much should you charge for your first logo design project? We talk honestly about the fear of quoting too high, the temptation to undercharge, and why so many freelance designers struggle to separate the value of their work from their own self-worth.We also share stories from our own businesses, the pricing mistakes we've made along the way, and the mindset shifts that helped us build more sustainable creative careers.We get into:👉 Why talking about money feels so uncomfortable as a creative👉 How to think about pricing your logo design and brand identity projects👉 Why clients are paying for far more than just a logo👉 The biggest pricing mistakes we've both made as freelance designers👉 Why undercharging can actually hurt both you and your clients👉 How confidence, experience and value all play a role in what you charge👉 What we'd tell every designer who's struggling to price their work
- 1 weeks ago58 min
Every Creative's Worst Nightmare
This week, we get into the thing that separates work with soul from work without it. From copying the designers we admire to chasing critique over praise, we unpack what it actually takes to develop real taste and creative instinct. We also share stories from our own journeys, including a proper dressing-down, the danger of being told you're great too often, and the uncomfortable question of whether you have "the thing" or not.We get into:👉 Why creativity, talent and taste might be three completely different things👉 The case for tough love over empty encouragement when giving creative feedback👉 How copying the work you admire can help you find your own creative voice👉 Why curiosity is the best supplement for your creative muscles👉 The power of finding one central theme or metaphor before you start designing👉 Why stripping ideas back beats throwing everything at them👉 How bad do you really want it
- 2 weeks ago1h 1m
Why Clients Keep Rejecting Your Work
This week, CJ and Jack get into the one thing that makes or breaks a creative career — getting your work signed off. From presenting ideas in front of a class for the first time, to spending an entire summer studying sales techniques, they share the hard-won lessons behind building a presentation process that actually works. Plus the uncomfortable truth that great work alone will never be enough
- Jun 3, 202654 min
How to Find Graphic Design Clients | EP 005
This week, CJ and Jack unpack the reality of finding clients as a freelance designer. From saying yes to everything in the early days, to learning how to attract the right opportunities as your career grows. They share stories from their own journeys, including cold emails, awkward client experiences, social media, passion projects, and the uncomfortable truth about what it really takes to get noticed.We get into:👉 How we both found our very first freelance clients👉 Why most cold emails and DMs don't work (and what to focus on instead)👉 The role social media played in building their design careers👉 Why finding clients and finding the right clients are two completely different challenges👉 How passion projects can lead to paid work in the industries you actually want to work in👉 Why saying no to the wrong project can be harder than finding a new one👉 The question every freelancer eventually has to answer: "How bad do you want this?"
- May 27, 20261h 2m
I Quit My 9-5… Now I Can’t Stop Working
We quit our 9-5's to work 5-9. This week, CJ and Jack unpack the guilt that comes with being a freelance creative and finally putting your 'out of office' on.We get into:👉 Why freelancers often feel guilty taking time off👉 The pressure of running a business when everything stops if you stop👉 Why rest can feel like something you have to earn👉 The hidden 9–5 mindset many creatives still carry into freelance life👉 How overworking quietly becomes normalised when you work for yourself👉 And the uncomfortable truth that sometimes… we’re the ones creating the pressure
- May 20, 20261h 0m
How do Freelance Graphic Designers find Motivation? | EP003
What happens when the wins stop coming? When projects drag on, self-doubt creeps in, confidence drops, and you start questioning whether you even know what you’re doing anymore. We get into:👉 Why freelance creatives become dependent on “wins” to keep going👉 What happens when you stop getting sign-offs, leads, or momentum👉 The dangerous spiral of self-doubt, comparison, and “maybe I’m not cut out for this” thinking👉 Why nobody celebrates your wins for you when you work for yourself👉 How to manufacture motivation and create your own small wins👉 And why having the right people in your corner can completely change everything EPISODE SPONSORSilverStag Type Foundry | Fonts that feel real, intentional, and full of character. Grab 20% OFF all fonts here
- May 13, 202652 min
The Skill Gap Is Destroying My Confidence | EP002
You know that feeling where your taste is up here… but your actual ability feels way down there?Well, we unpack the constant battle of knowing what “great” looks like, but struggling to create work that lives up to the vision in your head.EPISODE SPONSORSilverStag Type Foundry | Fonts that feel real, intentional, and full of character. Grab 20% OFF all fonts hereTOOLS FOR BRAND & LOGO DESIGNERS 🤙✏️CJ's ToolsJack's ToolsWHERE TO FIND US 👇CJ's InstagramJack's Instagram
About Sticky Notes with CJ Cawley and Jack Chitty
Sticky Notes is the podcast hosted by CJ Cawley and Jack Chitty. Two brand designers sit down each week and unpack the reality of running a creative business. No fluff, no gatekeeping, no pretending they've got it all figured out. We talk about the wins, the failures, and everything in between. From niching (or not), finding clients, pricing your work, and building a brand… to creative blocks, self-doubt, and the messy side of freelancing that no one really shows.
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