Dare to make enemies - Freddie Öst & Erik Kockrum (Snask)

Radim is joined by Freddie and Erik from SNASK — the Stockholm-based studio that has spent nearly two decades building one of the most distinctive, daring creative brands on the planet. What begins as a conversation about music, inspiration, and origins unfolds into a masterclass in conviction, values-led work, and why making enemies is the most logical brand strategy there is. From their refusal to enter awards to a client who fainted getting a tattoo at a wrap party, this episode is a full-...