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Dealer Talk With Jen Suzuki: Daily Summaries Delivered
by Jennifer Suzuki, eDealer Solutions
Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today19 min
The Confidence Advantage Every Service Advisor Needs
Most advisors think they need more traffic. They don't. They need stronger conversations. In this episode, I'm breaking down one of the biggest reasons advisors hit an income ceiling and it has nothing to do with your dealership, your manager, or the economy. We'll talk about why some advisors consistently outperform everyone around them, how confidence changes customer decisions, why discounting quietly destroys your paycheck, and the mindset shift that separates order takers from trusted consultants. If you've ever caught yourself rushing through presentations, apologizing for price, avoiding objections, or wondering why someone else is making more money in the same shop... This episode is for you! 20-minutes that could completely change the way you present repairs and the way customers respond. Confidence isn't something you're born with. It's something you build. And it pays. ACTUALLY. PERIOD. 😉 Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
- 6 days ago14 min
The Financing Conversation Every Advisor Should Master
Most service advisors assume price is the problem long before the customer ever says it. That's where profit disappears. In this episode, Jen Suzuki challenges one of the biggest habits hurting dealership service departments: discounting before exploring better solutions. Learn why financing should be one of your first "bats" instead of your last resort or never, how immediate discounts quietly destroy your ELR, gross profit and customer confidence and why the best advisors never assume someone can't afford needed repairs. You'll hear practical examples of how to present financing naturally, protect the value of your technicians' work, increase MPI approvals and create conversations that build trust instead of negotiation. If you're serious about becoming a stronger advisor while helping more customers repair their vehicles before small problems become expensive ones, this episode is for you. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.
- 1 weeks ago42 min
She Built One of the Best Service BDC Teams I've Ever Seen
When people think about a Service BDC, they usually picture someone answering phones and setting appointments. Emma Cole saw something completely different. When she stepped into one of the largest service departments in the country, there wasn't a blueprint waiting for her. She had to build the department, earn trust with advisors, hire the right people, create new processes, and figure out how to keep a team motivated while making hundreds of calls every day. And she did. In this episode, Emma shares exactly how she built one of the most impressive Service BDC operations I've seen. We talk about finding opportunities that most dealerships overlook, building a team that actually wants to win, handling declined services, keeping advisors and BDC on the same page, and why leadership has to be hands-on when the pressure is on. If you've ever wondered whether a Service BDC can make a real impact on retention, customer experience, and service revenue...this episode will probably change your mind. We cover: How Emma built a Service BDC from the ground up. The lead sources most dealerships never work consistently. Why declined services deserve their own strategy. How to hire people with hustle—not just experience. The biggest mistakes BDC teams make and how to avoid them. Why communication between advisors and BDC can make or break the customer experience. One thing I loved about Emma... She never waited for someone to hand her a process. She built one. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
- 2 weeks ago42 min
Inside Matador AI: What the Fastest-Growing Dealers Are Doing Differently
AI is everywhere right now. But here's the question that really matters... Why are some dealerships getting great results while others are frustrated and wondering if AI is even worth it? In this episode, I sat down with Kevin, Chief Product Officer at Matador AI, to talk about what actually happens behind the scenes. How do they decide what features to build? What are they seeing across hundreds of dealerships? And what separates the stores that are making AI work from the ones that aren't? One thing really stood out to me... The technology usually isn't the problem. Adoption is. We talked about why AI isn't something you just turn on and hope for the best. It takes partnership, feedback, training, and leaders who are willing to keep improving right along with the technology. I also loved hearing how the Matador team studies real dealership conversations every single day to find friction, improve the product, and help dealers spot opportunities they didn't even know they were missing. If you're thinking about AI, already using it, or trying to figure out why your results aren't where you hoped they'd be, I think you'll get a lot from this conversation. We cover: Why dealerships struggle with AI adoption. How Matador learns from real customer conversations. What successful dealers are doing differently. Where AI is heading next in sales and service. Simple lessons any dealership can use, no matter what AI platform you're running. This is a conversation about building a dealership that's ready for what's next! Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
- 2 weeks ago44 min
Inside Dealer 20 Groups: What Top Operators Are Talking About Right Now
Everybody wants to know what the best dealerships are doing differently. So I went straight to someone who sees them every day. In this episode, I sat down with Joel Dalbo, one of NADA's longtime Dealer 20 Group moderators. He spends his days in rooms with some of the highest-performing dealer principals and leadership teams in the country, so I wanted to know... What are they talking about right now? What challenges keep coming up? And what separates the stores that consistently outperform everyone else? What surprised me most was how often the conversation came back to the basics. Hiring the right people. Developing leaders. Executing the plan. Not trying to fix five things at once. We also talked about AI, and Joel shared something I thought was really interesting. The dealers who are winning aren't waiting around to see what happens. They're experimenting, learning from each other, and figuring out how AI fits into their business before someone else figures it out for them. If you're leading a dealership, managing a team, or just trying to build a stronger operation, this conversation is full of practical ideas you can actually use. We cover: The biggest leadership mistakes Joel sees over and over. Why execution beats great ideas every time. How top-performing dealers hire, coach, and keep great people. What Dealer 20 Groups are saying about AI today. The dealership metrics Joel thinks deserve a lot more attention. One thing Joel said really stuck with me... There aren't any magic shortcuts. The dealerships that keep winning are usually the ones that never stop getting better. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
- 3 weeks ago22 min
Nobody Ever Showed Me The Way. That's Why I've Dedicated My Career To Helping Others Find Theirs.
People hear me teaching every week. They see the energy, the passion, the coaching, and now AI innovation. But they don't always know where it came from. In this special interview, ASOTU Founder & CEO Paul Daly turns the microphone around and asks me the questions I rarely get asked. We talk about how I got started in automotive, why I built eDealer Solutions over two decades ago, what I've learned from training thousands of dealership professionals, and why helping people believe in themselves still matters more to me than any sales process. We also dive into the future of dealership leadership, AI adoption, why old-school sales tactics are losing their effectiveness, and how leaders can stay relevant without losing the human connection that makes this industry so rewarding. I also share the story behind creating ZukiTalk, why consistency matters more than talent, and what continues to motivate me after more than 20 years of coaching dealerships across North America. If you've ever wondered what drives me, why I care so deeply about this industry, or where I believe automotive retail is headed next, this conversation gives you a look behind the scenes. Because at the end of the day... I'm not just passionate about selling more cars. I'm passionate about helping people discover what they're capable of becoming. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
- 3 weeks ago42 min
The Hard Truth About Leading Dealerships Today with John Inman, CEO McCurley Dealerships
For nearly 30 years, John Inman, CEO McCurley Dealerships has helped lead one of the Pacific Northwest's most respected dealership groups. But this conversation isn't about awards or success stories, it's about what leadership looks like when the industry refuses to stand still. We talk openly about the pressure leaders face as AI reshapes retail, why execution is still harder than strategy, and what separates organizations that adapt from those that get left behind. John shares how his team is evaluating new technology, involving frontline employees in major decisions, improving fixed operations and staying focused on the one thing that never goes out of style: earning customer trust. If you're a dealer principal, executive, manager, or simply someone responsible for leading people through change, this episode offers practical insight. Just honest conversation about what it takes to build stronger teams, make smarter decisions, and keep moving forward in an industry that's evolving faster than ever. Sometimes the biggest competitive advantage isn't finding the next tool. It's building a team that's willing to grow with it. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
- 3 weeks ago9 min
Logic Explains. Emotion Closes! Sell More with Me!
The best salespeople don't win because they know the most features. They win because they understand people. In this episode of Dealer Talk with Jen Suzuki, we dive into one of the biggest mindset shifts in modern selling: customers don't buy logically... they justify their decisions logically after they've already made an emotional one. We'll explore why facts alone create price shoppers, how emotional connection reduces resistance, why customers never argue with how they feel, and how asking better questions uncovers the real reason they're buying. Whether you're in sales, BDC, service, or leadership, this conversation will challenge how you communicate with customers and help you create more trust, stronger relationships, and more confident decisions. If you've ever heard, "I need to think about it," this episode will help you understand what your customer is really trying to tell you and what to do next. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | Jennifer@edealersolution.com | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
About Dealer Talk With Jen Suzuki
Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast.
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