STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon.ㅤBest Moments:(00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper(01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format(02:45) The red play button trick that lifts email click-through rates by 34%(03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram(04:14) Desk drive-bys and one-take mistake clips that beat any polished asset(05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch(06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic