Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

How To Increase Margins By Moving Beyond Rule-based Pricing — Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480)

May 18, 2026·23 min
Episode Description from the Publisher

In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth. Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feelings to find the perfect price for every product. He also reveals strategies for managing marketplace complexity, reducing overstock, and using financial goals to steer automated decision-making. Topics discussed in this episode: How ru...

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