
Shopify flagged the order as high risk. Cancel it or ship it? For most Shopify brands, that guess is quietly costing real revenue, and BFCM is about to multiply it.In this episode, Trevor Miller, Senior Account Executive at ClearSale, breaks down:* Why false declines, not chargebacks, are the fraud number most merchants can't quote* How a one point lift in legitimate approvals on $20M in sales can add up to $200K in order value* Where Shopify Protect stops and a second human review picks up the gray area orders* Why January is the "report card month" for every holiday fraud decision you make right nowSelling higher-ticket products, shipping internationally, or canceling more "risky" orders than you'd like? This one's for you. Trevor also shares one number to pull before Black Friday, plus a listener-only offer from ClearSale in the show notes.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-490/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt/💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify/
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