Entrepreneurs on Fire

Building a Brighter Business: How Innovation Turned Everyday Outdoor String Lighting Into a Creative Movement with Matt & Lacey Roznovsky

September 28, 2026·22 min
Episode Description from the Publisher

Matt & Lacey Roznovsky are the co-founders of Link'n Lights, creating innovative modular outdoor lighting systems that make professional-quality installations simple, customizable, and accessible for everyone. Top 3 Value Bombs 1. Innovation starts by solving everyday problems with simple, customer-focused solutions. 2. Successful entrepreneurs embrace failure and learn from every setback. 3. Customer feedback drives innovation and helps businesses deliver greater value. Check out Matt and Lacey website. Shop the lighting systems, explore installation ideas - Link'n Lights Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Hotworx - The number 1 boutique fitness franchise with 850 plus locations. With recurring membership revenue, a low-labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hotworx.net/franchising to learn more. Expat Money - Looking for more options for where you could live, invest, and protect what you've built, without being completely tied to any one country, government, or system? Expat Money has created a free report to help you get started. Go to ExpatMoney.com/fire today.

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