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by CivicBrand
Conversations on community branding, public engagement and destination marketing. A CivicBrand podcast.
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In this episode I sit down with Melissa and Chris Bruntlett from Delft, Netherlands, urban mobility advocates and co-authors of Women Changing Cities. We explore how infrastructure shapes our daily lives, identities, and opportunities, and why the most successful cities often reflect a broader understanding of who public spaces are designed to serve. Our conversation examines the connections between leadership, transportation, public life, and the challenges facing cities today. Melissa and C...
In this episode I sit down with Richard Lindberg from Stockholm Sweden, founder of One Planet Journey. We explore the idea of "deep travel " and what it means for travelers and destinations, and why the role of locals is essential to meaningful experiences. Our conversation goes beyond sustainability and into intentionality. What do we actually want out of travel? Are we chasing a checklist, a photo, or someone else’s bucket list? Or are we seeking connection, understanding, and a deeper rela...
In this episode we're joined by Jamie Sabbach, founder of 110%, to discuss the critical intersection of parks, recreation, and financial sustainability. We dive into the challenges cities face in balancing community wants with fiscal responsibility and the importance of smart, long-term financial planning. Jamie highlights the need for better public education around tax allocation and the true costs of maintaining public spaces, advocating for more responsible local government spending. ...
In this episode, we dive into the evolving landscape of talent attraction with Monica Hershberger and Kate Wilson from Role Call. As the world of work shifts, we explore how remote work has changed the game for communities and businesses striving to attract and retain top talent. Monica and Kate share their insights on the strategies that successful communities and companies are using, the role of quality of life and placemaking in talent retention, and how talent attraction efforts reflect a...
In this episode, we sit down with Jeff Andreasen of aQity Research to demystify the world of engagement data. We discuss statistically valid surveys (and some of the confusion around them), unpack the nuanced relationship between sample size and representative samples, and delve into the critical role of weighting survey responses to ensure data reflects the true diversity of a community. Whether you’re a city planner, leader, or simply curious about making data-driven decisions, this convers...
In this episode, we sit down with Brandon Still to hear his story of Lost Lake, a once a hidden gem cherished for its tranquility, now become a popular spot due to social media exposure. Brandon shares his thoughts on how the influencer that promoted Lost Lake described it as "the perfect escape" which highlights a deeper issue: Why are we building cities and places that people feel the need to escape from? Drawing from his experience in running and consulting on co-working spaces...
In this episode, we sit down with Jaime Izurieta, author of the new book "Main Street Mavericks," to delve into the world of experience design and its pivotal role in the success of Main Street businesses. In a landscape increasingly dominated by online giants, creating memorable experiences for customers has become more crucial than ever. Jaime shares his expertise on how businesses and community leaders can harness the power of experience design to thrive in today's competitive market. Disc...
In this episode, Brisa Byford from CivicBrand sits down with High Point, NC City Councilman Michael Holmes to delve into the complexities of public engagement and leadership. They explore the challenges of balancing the needs of the community with the voices that shout the loudest, and discuss the delicate art of acting in the best interest of the public while navigating the intricacies of place branding. Tune in as Councilman Holmes offers a unique perspective on the role of elected official...
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