50 Million Views Later: The Brutal Reality of Scaling a "Viral" TikTok Food Trend

In this episode of Fast Casual Nation, hosts Paul Barron and Cherryh Cansler sit down with Peter Yang, co-founder and Head of Development at Pokeworks, to explore how the 85-location poke brand turned a viral social media moment into a disciplined, founder-led growth story — covering everything from psychographic-driven site selection and hoodless real estate advantages to suburban expansion, unit economics, and why protecting AUV matters more than chasing location count. #FastCasual #Pokeworks #RestaurantBusiness Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/ Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights. Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory