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Forward One Podcast: Daily Summaries Delivered
by Paul Morris & Josh Spitzen
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
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- 3 days ago43 min
The Smartest Man in Real Estate: Part 2
Welcome back to a conversation so full of real estate wisdom, it had to be in two parts! JJ Wallack is not just a guest; he’s a real estate guru with years of experience and a wealth of knowledge. From understanding the market dynamics to mastering the language of real estate, JJ shares invaluable insights that can make or break a deal. We discuss the importance of knowing the absorption rate, average days on market, and how to effectively represent both buyers and sellers. JJ emphasizes the need for agents to be proactive, especially when it comes to financing and insurance, which can often be the hurdles in closing a deal. He also shares personal stories that highlight the significance of building rapport with clients and understanding their needs. If you’re in the real estate business or looking to buy or sell a property, this episode is packed with tips that can elevate your game. Tune in and learn how to navigate the complexities of real estate with confidence and expertise!Connect with Forward One PodcastInstagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorrisConnect with J.J. WallackInstagram: https://instagram.com/jjwallackhttps://jjwallack.comPresented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/00:00:01 - Introduction and Meet JJ00:00:48 - Know the Market and How Buyers Qualify00:03:52 - Anticipate Financing and Insurance Hurdles00:08:46 - What Makes a Successful Agent00:10:40 - A Mindset Lesson That Changed an Agent’s Life00:15:33 - Follow the Playbook, Then Find Your Strengths00:19:06 - Prepare for a Listing Presentation00:21:18 - Market a Listing and Create Buyer Urgency00:26:09 - Present the Home at Its Best00:28:43 - Working With Non-Exclusive Buyers00:31:18 - Compete for Listings Through Agent Relationships00:34:44 - Tell the Seller’s Story in Their Own Words00:37:44 - Make Negotiation Part of the Listing Presentation00:41:34 - Personal Reflections and Closing Questions
- 1 weeks ago44 min
The Smartest Man in Real Estate: Part 1
Welcome to the Forward One Podcast! For Part 1 of this masterclass conversation, Paul and Josh had the pleasure of chatting with J.J. Wallack, whom they consider the smartest man in real estate. With years of experience and a wealth of knowledge, J.J. shares his journey from tech to real estate and the lessons he's learned along the way. He emphasizes the importance of relationships in this business and how they can lead to success. J.J. also discusses the common pitfalls new agents face and why consistency is key too thriving in real estate. Whether you're a seasoned pro or just starting out, J.J.’s expertise will inspire you to take your career to the next level. Don't miss out on this opportunity to learn from one of the best in the industry!Connect with Forward One PodcastYouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorrisConnect with J.J. WallackInstagram: https://instagram.com/jjwallackhttps://jjwallack.comPresented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/Timestamps00:00:13 - J.J’s Background and Shift to Real Estate00:03:55 - Entering Beverly Hills Real Estate Market00:05:14 - Importance of Relationships in Real Estate00:07:23 - Knowledge and Application in Real Estate00:11:04 - Lead Generation Strategies00:15:55 - Overcoming Objections and Building Confidence00:22:31 - Team Dynamics and Asking for Business00:23:11 - Market Knowledge and Listing Presentations00:31:14 - Market Variability and Micro Markets00:35:18 - Importance of Mentoring and Coaching in Real Estate00:40:24 - Consistency and Success in Real Estate00:43:05 - Educator's Heart in Coaching and Teaching
- 2 weeks ago54 min
Body Language and Sales Psychology as Deal Generators
Welcome to the Forward One Podcast! This week, Paul Morris and Josh Spitzen welcome the incredible story and real estate know-how of Kevin DaSilva. Kevin shares his unique journey into real estate, which began over 12 years ago when a friend's encouragement led him away from a career in accounting. From door knocking to mastering cold calling, Kevin reveals the strategies that helped him become a local expert in his market. He emphasizes the importance of focusing on a smaller area to build credibility and gain traction, a lesson he learned the hard way. If you're looking to elevate your real estate game or simply want to learn from someone who has navigated the ups and downs of the industry, this episode is packed with actionable advice and inspiration. Tune in to discover how you can unlock your potential in real estate and avoid common pitfalls. Don't miss out on Kevin's wealth of knowledge and experience!Connect with Forward One PodcastYouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorrisConnect with Kevin DaSilvaInstagram: https://www.instagram.com/kevindasilvagrouphttps://www.kevindasilvagroup.com/Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/Timestamps00:00:01 - Meet Kevin DaSilva and His Path into Real Estate00:02:28 - Starting Small and Dominating a Local Farm00:05:37 - Modern Prospecting and the Door-Knocking Script00:10:11 - Ice Cream Open Houses That Generate Clients00:11:21 - Intentional Language, NLP, and Sales Psychology00:12:58 - The Body Language Behind Effective Door Knocking00:15:28 - Equity Reports as a Lead-Generation Pillar00:18:46 - The Equity Report Texting Script00:24:20 - Turning Equity Reports into Listings00:28:03 - The CRM and Technology Stack00:30:27 - HomeBot, Fellow, and Home Valuation Landing Pages00:39:17 - Preparing Accurate, Hyperlocal Equity Reports00:42:08 - Golden Questions That Reveal Seller Motivation00:44:41 - Why Automated Valuations Miss Critical Nuances00:48:07 - Micro Market Reports as a Low-Friction Touchpoint00:51:53 - Kevin's Accomplishments, Values, and Inspirations
- 3 weeks ago1h 4m
Realtor Collaboration, Client Authenticity, and Other Non-Negotiables for Leslie Romenesko
Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate. #realestate #podcast #success #networking #inspiration #realestatepodcastConnect with Forward One PodcastYouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorrisConnect with Leslie RomeneskoInstagram: https://www.instagram.com/leslielahomes/Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/Timestamps00:00:05 - Meet Leslie Romenesko00:00:54 - Why Realtor Relationships Matter00:05:00 - From Film School to Los Angeles Real Estate00:07:50 - The First Deal and Building a Business00:11:11 - Preparation, Persistence, and Believing in Yourself00:20:51 - Measuring Success and Setting Goals00:25:02 - A Quality-Over-Quantity Business Model00:26:04 - Building the Right Support Team00:31:43 - Building a Client Base From Zero00:42:01 - Turning Open Houses Into Opportunities00:42:55 - The Best CRM Is the One You Use00:46:36 - Authentic Follow-Up Without Rigid Scripts00:51:56 - Taking Action, Getting Feedback, and Adapting00:55:15 - A Client-Centered Listing Presentation00:58:19 - Listen More and Keep Meetings Short01:02:14 - Personal Values, Happiness, and Family01:03:32 - Courage, Community, and Let's Go
- Aug 31, 202646 min
From Dog Walker to $600 Million in Sales
An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property.Connect with Forward One PodcastYouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with Neyshia GoInstagram: https://www.instagram.com/neyshiagohttps://neyshiago.com/Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps00:00:01 - Introduction and Neyshia’s Path into Real Estate00:03:41 - Building a Business from Scratch00:06:56 - Why Development Became the Goal00:10:04 - Creating Lasting Value for Developers00:11:37 - How to Define and Underwrite a Developer's Buy Box00:15:07 - Back-of-the-Napkin Deal Analysis00:20:58 - Why Environment and Proximity Matter00:23:45 - Turning Proximity into Early Listings00:25:50 - Pairing New-Agent Hustle with Experience00:29:34 - Leaving a Long-Term Partnership00:30:30 - Choosing Sotheby's and Building a Boutique Team00:32:34 - Maintaining Standards Through Compensation and Training00:36:14 - Small-Team Production and Quality Over Quantity00:38:36 - Investing in Leverage and Valuing Your Time00:39:53 - Bespoke Marketing for Every Luxury Listing00:44:11 - Personal Reflections and Rapid-Fire Questions
- Aug 24, 202618 min
Should Your Buyers Wait for Rates to Drop? Paul Morris Has the Answer!
Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market. Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Presented by Forward One Real EstateInstagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:00 - The Rates Question Every Buyer Is Asking 00:00:59 - The Three Numbers Driving the Market00:02:20 - The Fed’s Decision and What Comes Next00:04:01 - Payment Math: Should Buyers Wait or Move Now?00:06:07 - Four Local MLS Numbers Agents Should Track00:09:32 - How to Advise Buyers Who Want to Wait 00:11:30 - Why Record Prices Aren’t Producing Seller Offers00:13:11 - Pricing and Financing Strategies for Sellers 00:15:48 - Weekly Homework: Know Your Local Numbers00:17:13 - Disclaimer and Closing
- Aug 17, 202659 min
From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success
Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry!Connect with Forward OneYouTube: www.youtube.com/@forwardonepodcastInstagram: https://www.instagram.com/forwardonemediaTikTok: https://www.tiktok.com/@itspaulmarkmorrisFacebook: https://www.facebook.com/paulmarkmorrishttps://forwardone.com/Guesthttps://therealjosephtrujillo.com/Instagram: https://www.instagram.com/therealjosephtrujilloTimestamps00:00:01 - From Special Agent to Real Estate Entrepreneur00:02:42 - How Joseph Sold 40 Homes in His First Year00:11:34 - Adapting Branding and SEO for the AI Era00:19:32 - Scaling to 100 Deals with a Lean Team00:23:23 - First Contact, Warm Handoffs, and Communication00:30:37 - Using Market Data to Maximize Lead Conversion00:35:13 - Scaling from Government Service to 1,500 Agents00:42:04 - Returning to Sales to Build a New Model00:45:36 - Creating New Development Opportunities Through YouTube00:49:14 - How LA Style Magazine Became a Real Estate Asset00:57:18 - Fire Round: Faith, Family, and Integrity
- Aug 10, 202642 min
NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!
Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater.*More from Paul*Paul: https://www.instagram.com/paulmarkmorris/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast*Presented by Forward One Real Estate*https://www.,forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/Timestamps00:00:00 Buyers Are Waiting00:00:47 This Week’s Market Setup00:01:51 Key Numbers Dashboard00:04:55 Mortgage Rates Explained00:09:33 The Standoff Opportunity00:14:53 Why Rates Moved00:18:47 Fed Meeting Watch00:23:09 Local Metrics That Matter00:27:41 Client Conversation Frameworks00:36:32 Crash Talk With Data00:41:08 Wrap Up And Next Week
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About Forward One Podcast
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
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