Brand Promise in Property Management

Brand Promise in Property Management with Lauren Stinson, Melanie French & John CarlsonWhat does "brand" actually mean in property management? Three industry leaders break down the difference between personal brand, company brand, and brand promise and why most operators get it completely wrong.Key Takeaways:Personal brand = what people say when you're not in the room (you don't get a vote)Company brand = why people choose youBrand promise = what people actually buyFive-star customer experience requires five-star employee experience firstBrand is a living organism, not a locked asset2025 will sort winners (making it happen) from losers (letting it happen to them)The Panelists: Lauren Stinson (LL Creative) - Brand agency CEO Melanie French (RR Living) - Property management CEO John Carlson (Mark Taylor) - CEO & Multifamily Forward hostHosted by Guillermo from IrisCX.