Relentless Consistency and the Scarcity Premium with Mike Schulte from The Pork Tornadoes

Guest co-host Mike Schulte joins Dave with 15 years of Pork Tornadoes social media wisdom, and the message is blunt: relentless consistency wins. You literally can’t post too much in 2026—nobody sees everything anymore, so repost that same flyer as a fresh post (not a share) and keep going. Give it 45 days before you judge results. Why invest? More fans mean more bodies at the gig, plus the social proof that signals to newcomers that other people already love you. And remember—you’re not competing with other bands, you’re competing with people’s couches. From there, Dave and Mike dig into the live-show craft. Build a sound check formula so it stops being a nightmare, then cook up a Suno-generated theme song to walk on to—Always Be Performing means the show starts before the first chord lands. Treat your setlist like art: the opener’s a throwaway, but song three is the most important slot of the night. Then think about your saturation—the Pork Tornadoes cap themselves at two ticketed gigs per year inside a 30-mile radius, and the minute they got scarce, their pay jumped tenfold. Simple, not easy. 00:00:00 Gig Gab 533 – Monday, May 11th, 2026 May 11th: National Eat What You Want Day (also Hostess CupCake Day!) Guest co-host: Mike Schulte 00:01:10 Did you ever watch Night Court Dave reminds Mike of Harry Confused Breakfast Shows that were so far ahead of their time: All In The Family Roseanne 00:05:06 Managing your band’s social media Relentless Consistency is the key (right now). “You can never post too much” – Mike Schulte, May 11, 2026 Mike has been running social media for Pork Tornadoes for 15 years Everyone doesn’t see every post (anymore) It’s money-driven Repost the same thing, the same flyer, the same idea (as a new post, not a “share”)