From Wall Street to Wellness: The Story Behind Apothékary With Founder, Shizu Okusa

Apothékary is a modern wellness company rooted in Japanese herbal tradition and designed to replace synthetic quick fixes with targeted, plant-based remedies. Founded by Wall Street alum-turned-entrepreneur Shizu Okusa, the brand was born from a personal shift toward balance, ancestral wisdom, and root-cause healing. Apothékary bridges 5,000 years of Japanese herbal medicine with contemporary bioavailability science to create clean, clinically informed tinctures. Rather than one-off supplements, its formulas are designed as a 24-hour ritual system supporting the body from morning to night with intentional, functional blends. The brand sits at the intersection of ritual and results, turning daily wellness into a consistent, structured practice rather than a reactive habit. What sets Apothékary apart is its commitment to both heritage and evidence, pairing centuries of traditional use with emerging clinical research and in-house studies. The result is a category-defining approach to herbal wellness that feels both deeply ancestral and distinctly modern. We hope you enjoy this episode and gain valuable insights into Shizu's journey and the growth of Apothekary. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Apothekary at www.apothekary.com and on Instagram at @apothekary Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co