24. Tech Pricing and Monetization with Tania Kalambet

The theme of our 24th podcast episode is Tech Pricing and Monetization. Joining our host Jeremy Balius to discuss all things monetizing B2B tech and SaaS pricing is Tania Kalambet. Summary In this conversation, Tania Kalambet shares her journey from a business modeling consultant to a pricing expert in tech, discussing the evolution of her understanding of pricing, the importance of collaboration in pricing strategies, and how pricing should be viewed as a strategic conversation rather than a rigid process. She emphasizes the need for startups to engage with customers to understand value, the fluidity of pricing strategies, and the importance of adapting pricing as products mature. About Tania Kalambet Tania Kalambet is a Big 4 consultant with additional experience in pricing and business analytics (Google Cloud and Immobilienscout24). During her time in tech, she worked closely with several product and sales teams, and took part in several product launches, in particular contributing to creation and implementation of GTM strategies for B2B segments. Connect with Tania on LinkedIn __________________ Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions.  Follow Filament on LinkedIn.   Connect with Jeremy Balius.