
What happens when you have a big idea but no funding, no guaranteed audience, and no finished plan? Armin Petschner-Multari decided to find out. He committed to building what became the Berlin Campaign Conference, an international gathering where political strategists, communicators, and campaign leaders from democracies around the world exchange ideas, compare campaign practices, and build lasting relationships. In this episode of Going Big!, host Kevin Gentry talks with Armin about taking that initial risk, the power of networks, the differences he sees between Anglo-Saxon and continental European campaigning, and the challenge facing traditional political parties as voters increasingly look for alternatives. The conversation also explores what it takes to build something consequential before you know exactly how it will work.
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