The case for language clarity, with Iva Cheung

1191. This week, we talk to Iva Cheung, a plain language expert and editor who has helped shape Canada's accessibility standards. We look at what plain language actually means (it's more than just short words and simple sentences) and why it matters for healthcare, legal rights, and everyday communication. Then we explore cognitive load theory, the expertise reversal effect, and why user testing is the secret ingredient most writers skip.Find more from Iva at IvaCheung.com.🔗 Join the Grammar Girl Patreon.🔗 Share your familect recording in Speakpipe or by leaving a voicemail at 833-214-GIRL (833-214-4475)🔗 Watch my LinkedIn Learning writing courses.🔗 Subscribe to the newsletter.🔗 Take our advertising survey.🔗 Get the edited transcript here.🔗 Get Grammar Girl books.| HOST: Mignon Fogarty| Grammar Girl is part of the Quick and Dirty Tips podcast network.Audio Engineer: Dan FeierabendDirector of Podcast: Holly HutchingsAdvertising Operations Specialist: Morgan ChristiansonMarketing and Video: Nat Hoopes, Rebekah SebastianPodcast Associate: Maram Elnagheeb| Theme music by Catherine Rannus.| Grammar Girl Social Media: YouTube. TikTok. Facebook. Threads. Instagram. LinkedIn. Mastodon. Bluesky. Hosted on Acast. See acast.com/privacy for more information.