Who are the billboards for?

You can’t turn around in San Francisco without seeing a startup billboard…or five. We share some of our favorite marketing stunts of all time, and talk about why startup-branded shuttles and cafes are all the rage in our current era. Plus: more SpaceX S-1 talk (we can’t get enough), with Anthropic’s confidential filing close on its heels. It’s going to be a fun few months in the group chat. Mercury is back as the headline sponsor for year two of Great Chat. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC. This podcast is edited by Eric Johnson from ⁠LightningPod