EP316. Why did the Body Shop fail but this Formula Botanica graduate didn't? (the answer will surprise you)
What happens when a brand loses its purpose – and what happens when a founder refuses to let go? In this week's episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier reveals the surprising truth behind the rise and fall of one of the most iconic ethical beauty brands in history, and the remarkable story of Formula Botanica graduate Sandra Velasquez, who succeeded against all odds. If you've ever dreamed of creating your own beauty brand or already have one, this is an episode you can't afford to miss. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
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