Heddels Blowout

We Made the World's Strongest Denim Sneaker with Crown Northampton's Chris Woodford

November 3, 2025·1h 0m
Episode Description from the Publisher

It’s been a long time since our last collaborative product, but we’re back with a bang. We’ve joined forces with Crown Northampton to launch the Grand Union Wholecut Sneaker, a denim & leather sneaker built to last for years and earn unique fades along the way.But there is much more to this Union than denim and leather – there’s a laundry list of world-class materials, shoemaking expertise, and Northamptonshire heritage in each pair. We visited Crown Northampton to finalize the design and the Grand Union Wholecut turn from a concept into what is arguably the world’s strongest denim sneaker.Hear from David and James as well as fifth generation shoemaker and head of Crown Northampton Chris Woodford about how we brought this unique sneaker to the finish line and how you can fade out a pair yourself!Link to buy: https://crownnorthampton.com/en-us/collections/grand-union-sneaker

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