This is a different kind of episode, and it might be one of Mary's favorites yet! No theory, no framework from the top down. Just three real questions sent in by fundraisers like you, answered live. Mary digs into how to do prospect research in-house with zero fancy tools (hint: your donor database already knows more than you think), how to translate big campaign priorities into asks that actually feel personal to a donor, and how to build a real system for stewardship and donor upgrades so ...
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