
Jay Bergrfeld spent years as a handyman before he made the call most people are too nervous to make: he niched all the way down. Today he runs Jay's Door & Trim in Castle Rock, Washington, a rural market where everyone says you have to do a little bit of everything. Jay did the opposite, and it worked. In this episode, Jay sits down with Jason and Coby to talk about the full journey. He gets honest about the transition from Jay's Handyman Service to a door, trim, and custom carpentry spec...
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