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Hometown ADvantage - Local Business Marketing Strategies for Local Businesses: Daily Summaries Delivered
by Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses
Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love. Each week, you'll get real, no-fluff answers to questions like: - How do I run Facebook ads for my local business without wasting money on the wrong audience? - What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses? - How do I attract high-quality leads instead of tire-kickers? - How do I know if my ads are actually working and when to change course? Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today.
Latest Episodes
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- 4 days ago25 min
48. How Much Should a Local Business Spend on Facebook Ads?
Think you need to spend $1,500 a month to run Facebook ads for your local business? You don't. In this episode, I break down what I actually recommend local business owners spend on Meta ads, what to realistically expect when you start small, and why $5 to $10 a day might be the best marketing move you make this year. Your audience is local so it's smaller. That means a small budget reaches a real chunk of the people you want to reach. Organic posts might reach a couple hundred people. A $5 a...
- 1 weeks ago24 min
47. 10 Facebook Ads Myths Keeping Your Local Business Stuck
Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from local business owners every day. Some have been passed around for years and a lot of them are just plain wrong. From "I'm not good at marketing" to "I'll just use ChatGPT to teach me," Nicole shares what's actually true, what she sees working ins...
- 2 weeks ago23 min
46: Don't Know Where to Start With Facebook Ads for My Local Business (Your 3-Step Fix)
🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown "I don't know where to start" is the sentence Nicole hears constantly from local business owners about Facebook ads, and in this episode she's calling it out for what it really is. Before you can launch a single ad, you need to get honest about four things: are you over-consuming instead of doing, are you okay with some risk, are you actua...
- Aug 24, 202624 min
45: How Much Should You Really Invest in Your Business? My Honest 2026 Numbers
Links 📸 Instagram: instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description Ever wonder what it actually costs to grow a business — not the highlight reel version, but the real numbers? In this episode, you'll get a full, no-holds-barred breakdown of every investment Nicole has made in her business this year, from her team and coaching to ad spend and a brand-new website. You'll hear how she thinks about risk, why she's not afraid to put big i...
- Aug 6, 202620 min
Ep 44: Top 5 Mistakes Local Business Owners are Making with Ads + Meet My Local Ads Co-Coach, Melissa!
📸 Melissa's Instagram: instagram.com/yanosocial.ads 📸 Nicole Instagram: instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description: In this episode, you're getting an inside look at the most common Facebook ad mistakes local business owners make — straight from Melissa, one of our ad managers who reviews ad accounts every single day. You'll learn why mentioning your city or town in your ad can instantly boost relevance, how to avoid Meta's sneaky...
- Jul 30, 202616 min
Ep 43: My membership has been running for 1 month! Here's how it's going
Links 📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description You'll get the full, honest recap of how Nicole relaunched her group program as a membership — including the exact warm-up strategy she used, what the numbers looked like ($10K cash collected and 30 new members before ads even ran), and why she's rethinking how much she invests in her email list and audience. You'll hear real client wins from inside Hometown AD...
- Jul 20, 202623 min
Ep 42: How to Attract High Quality Local Leads with Meta Ads
Links 🌐 Website: www.nicoleeldridgemedia.com 🎓 Free Local Ads Workshop: www.nicoleeldridgeads.com/jumpstart 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description Think Meta ads only bring in low-quality leads? You're probably missing these five things. In this episode, you'll learn why your ad copy might be repelling your best customers instead of attracting them, why real people (not stock photos or polished branding) are non-negotiable in your ads, and how social p...
- Jun 13, 202624 min
Ep 41: The Top 3 Things I Look At to Tell You If Your Ads are Working
Description Stop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate any local ad campaign, why ROAS looks completely different for local businesses than online businesses, and what the ad funnel actually tells you about where leads are dropping off. You'll walk away with a clear framework for tracking your results, knowing when to be patient, and knowing when something actually needs to change. ...
About Hometown ADvantage - Local Business Marketing Strategies for Local Businesses
Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love. Each week, you'll get real, no-fluff answers to questions like: - How do I run Facebook ads for my local business without wasting money on the wrong audience? - What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses? - How do I attract high-quality leads instead of tire-kickers? - How do I know if my ads are actually working and when to change course? Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today.
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