
Esme Higgs grew up as a shy horse-crazy kid in a non-horsey family. But as a teenager, she persuaded her parents to film her on her horse who had a knack for picking up the wrong lead. She wanted to see if she could figure out why he was picking up the wrong lead, but then her phone ran low on storage. "No problem," she thought. "I'll upload it to Youtube to free up storage." That was about 10 years ago, and now she has over 2M followers and over 5B views of her content - one of the most famous and prolific equestrian content creators in the world. In this episode, Esme opens up about growing up publicly online, navigating burnout and boundaries, and why making horses feel accessible has always been at the heart of her work. We also dive into the surprisingly small team behind her content empire and the powerful ways she's used social media to advocate for horses and animal welfare. The biggest takeaway from this episode? Whatever you're chipping away at, keep chippin'. It might lead you to some wild places you never expected.
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