#207 - Scaling 100 Dental Practices Without Losing Their Identity

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dental to break down how her team built the marketing infrastructure behind more than 100 dental practices while still keeping every brand local and patient-focused. From AI search and patient retention to tech stack decisions and lifecycle marketing, Britney shares the systems, lessons, and strategies helping GPS Dental scale nationwide growth without creating a "cookie cutter" experience. You'll walk away with: How to decide what to centralize vs. keep local across a multi-location portfolio The first marketing hire that changed how GPS understood patient experience Why AI search optimization is now the foundation, not the bonus How to stop losing patients you already paid to acquire If you're building or scaling a multi-location healthcare brand and trying to grow while keeping the patient experience local and personal, this is the episode to listen to next.. RELATED RESOURCES Connect with Britney- https://www.linkedin.com/in/britney-long-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/