L.A.’s Mattress King Larry Miller on creating the Sit'N Sleep Empire

Larry Miller is one of the most recognizable voices in Southern California business, having built Sit ’n Sleep into Southern California’s largest independent mattress retailer. Meanwhile, Larry became a local advertising icon thanks to the unforgettable “You’re killing me, Larry!” commercials and his promise to “beat anyone’s advertised price or your mattress is freeeeee!” We discuss his origins as a futon reseller and the radio advertising that completely changed the trajectory of the company. We also get into the creation of those legendary commercials, what it takes to build and maintain a family-owned business for more than 45 years, the changing mattress industry, and how Sit ’n Sleep became one of those distinctly Southern California brands that seemingly everyone in L.A. knows.