AI Adoption Done Right: A Roadmap for Sales Leaders

AI is moving fast. The real question is not whether you should adopt it, but how to implement it the right way. Join Dean Curtis, CEO of Ingage, and Paul Burleson of Westlake Royal Building Products for a practical conversation on what AI adoption looks like inside today’s home improvement sales organizations. With more than four decades of experience leading technology evolution in the industry, Paul shares how sales leaders should approach AI strategically, not reactively. From speech analytics and speed to lead to CRM integrations and emerging robotics, this session will focus on identifying operational gaps first and aligning AI tools to real business needs. If you are responsible for sales performance, process consistency or technology decisions, this session will give you a clear roadmap to adopt AI with confidence.